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Learn from other’s mistakes, and learn from real estate’s important adage - location, location, location 1 communication, communication, communication – people should understand what your site is about easily and quickly, or they will leave. 2 text, text, text - a 1000 words can draw a beautiful picture and search engines can find it! Avoid excruciating contrasts, avoid using text so small people need a microscope, and avoid full page spread as it does not facilitate speed-reading. 3 graphics, graphics, graphics – a picture can paint a 1000 words. - but only the right picture attracts attention and gives the message 4 ease of navigation - avoid turning your visitor into a modern day Christopher Columbus who set about on his travels on your site not knowing where he was going, did not know where he was when he arrived, and when he left your site didn’t know where he had been 5 information overload – do not cram your pages with so much information that it becomes a daunting voyage for masochists. Remember it only takes one click to go to another site! 6 do not think that people need you, you need them, take them in, hold their attention give them an experience. Make sure the next click is within your site! 7 keep your goal in mind - satisfy the goal of your visitor. Your site must satisfy why your visitor is there – make it easy to find the information (s)he is looking for, make it easy to purchase the product (s)he wants, provide the entertainment (s)he came for. Don’t get in your own way or in the way of your visitor’s satisfaction. 8 remember the web is effectively a one-way street and you often only get one shot at it - make it addictive, have people coming back for more! Naked Lunch by William Burroughs describes heroin as the ultimate product, because people will crawl through the gutter begging to buy it. There are few products with this draw on people. Does your site have this appeal? Does it give your audience what it wants - that is what counts! 9 and lastly but perhaps foremostly - basic design mistakes such as bad layout, bad planning, bad structure, and clutter shorten the attention span of your visitor |
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